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YouTube has surpassed Netflix in average daily viewing globally, with users spending 99.1 minutes per day on the platform in 2025, up from 87.2 minutes in 2024. Netflix's average daily viewing fell to 93.4 minutes in 2025, down from 100.5 minutes in 2024.
YouTube introduced new podcast features for Premium users, including an AI-powered recommendation tool, an 'Auto speed' setting, and a new on-the-go listening mode, to compete with other platforms for podcast audiences.
YouTube is introducing a feature that allows users to ask AI to create a custom video feed based on their interests, such as workout guides or hobby inspiration. This feature aims to provide users with a more personalized and efficient way to discover content on the platform.
YouTube is adding AI labels to AI-generated videos, including photorealistic ones, to increase transparency and awareness about AI content. The labels will be more visible and simplified, appearing directly below the video player or as an overlay on the video itself.
YouTube will automatically label AI videos using its internal systems, detecting significant photorealistic AI, and make labels more prominent across long-form videos and YouTube Shorts.
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