Publishers

Google is allowing big creators and publishers in the US to claim dedicated Search profiles, which let them highlight their online activities. This feature is designed to aggregate cross-platform content.

The UK has ruled that Google must allow publishers to opt out of using their content to fine-tune AI search features. Website owners can also prevent their content from being used to 'fine-tune' Google's AI models.

The UK's Competition and Markets Authority (CMA) has given publishers the option to opt out of Google's AI search results, citing a need for fair treatment and transparency.