Meta launches Meta Business Agent globally on WhatsApp and Instagram DMs

Summary

Meta's customer support AI bot, Meta Business Agent, is now available globally within WhatsApp and Instagram DMs, after a two-year pilot in India, Mexico, and others. The AI agent can answer customer questions, recommend products, and book appointments.

Why it matters

Meta's move aims to turn WhatsApp into a viable piece of workflow software for small and medium businesses.

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Techmeme

Meta’s AI agent for WhatsApp Business is now available globally

6/5/2026, 4:49:09 PM

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