Xreal launches X by Xreal, a new sub-brand, with $299 a01 display glasses

Summary

Xreal introduces X by Xreal, a new sub-brand, with the a01 display glasses featuring micro OLED displays, a 50° field of view, and weighing 62g, set to release in July for $299 in the US.

Why it matters

Xreal's new sub-brand and display glasses may disrupt the augmented reality market with their affordable price and advanced features.

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Xreal launches a new sub-brand, X by Xreal, and $299 a01 display glasses with micro OLED displays, a 50° FOV, and a 62g weight, set for a July release in the US

5/27/2026, 2:00:43 PM

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