Roku launches its first major homescreen overhaul in over a decade

Summary

Roku is overhauling its homescreen for the first time in over a decade to drive more engagement and surface relevant content and apps for its users. The new design includes a large 'marquee' ad spot to tout apps or shows.

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Roku launches its first major homescreen overhaul in over a decade, including a large "marquee" ad spot to tout apps or shows, in a bid to drive more engagement

5/27/2026, 8:31:30 PM

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