Do the Hardest Thing: Advice from Jesse Hanley

Summary

Jesse Hanley, founder of Bento, advises choosing the hardest thing possible when few others are willing to attempt it, and sticking with it until it pays off.

Why it matters

This philosophy emphasizes the importance of taking on ambitious projects and persevering through challenges.

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Do the Hardest Thing

6/5/2026, 9:15:27 PM

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